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business intelligence

Combining CRM and BI for better results

Customer relationship management is managing your company’s approach and interaction with current and future customers. It often involves use of technology to organize, synchronize and automate marketing, sales, after sales support and technical support. On the other hand, Business Intelligence refers to using diverse software applications to analyze organization’s raw data. Business Intelligence spans many […]

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Business Intelligence & Its Benefits

Business intelligence platforms have become an increasingly valuable asset to successful business management. It can also be defined as ability to apprehend the interrelationships of presented facts as a guide for achieving the desired goals. Business Intelligence includes following elements:- Reporting: It is a process for data to be accessed and to deliver it inside […]

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