Increase CRM Adoption Rate: Guidelines & Tips to Follow


The troubled economy over the last few years and growing competition has resulted in companies struggling to retain their customers. Cost cutting measures are the order of the day now. In order to survive, companies have no other option but to outperform their competitors without inflating budgets. All these circumstances have made CRM more important […]

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Significance of CRM in Business

significance of CRM in business

Customer Relationship Management (CRM) is a key component in running any business. It signifies a method which helps manage customer engagement in an organized manner. CRM codifies interactions between you and customer so that you can maximize sales and profit using analytics. CRM enables an organization to track and measure effectiveness of marketing campaigns, directs […]

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3 Major Reasons why a Sales Team should stick by CRM

With increasing competition and dynamic business environment, survival for business organizations is becoming difficult every day. Business organizations across the globe have changed their business practices by redirecting their efforts on external environment i.e. customers. Earlier, it was far easier for businesses to create and maintain a strong bond with customers. But, today with the […]

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6 Golden Rules for the Success of CRM Implementation

“Always bear in mind that your own resolution to succeed is more important than any one thing.” – Abraham Lincoln So, you are thinking of implementing CRM Software in your organization. You think, it will help in building a detailed picture of your customers’ or prospective customers’ tastes, needs and buying habits by keeping records […]

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Why web-based CRM software is by far the most viable solution for SMEs?

CRM software is a business solution that combines people, processes and technology and manages business relationships with customers. CRM software helps a business entity to identify its target customers, hone sales management, centralize information between different departments, and build strong bonds with customers by identifying and analyzing their needs. A web based CRM software permits […]

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CRM: An advanced way to become a customer-centric business entity

It is a well established fact that customers are the foundation of any business’ success.  The success of business to a great extent depends on customers’ satisfaction as it is the heart of selling. So, maintaining good relationship with customers is very important and essential for each and every business entity. To become a customer- […]

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Best Practices for the success of an ERP Implementation

In today’s globalized world, ERP (Enterprise Resource Planning) system has become a necessary need for business entities. Be it, big, medium or small. ERP benefits business entities in regard to processes, finance, supply chain and customer relationship management. Follow the below steps for successful implementation of Real Estate ERP System: Recognize organization’s needs and requirements Evaluation […]

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Working with CRM: Functions, Benefits and Evolution

Customers make a business successful. Satisfied customers indicate a good hold over business. When you are running a business, dealing with clients/customers and winning their loyalty is a concerned topic while expanding business reach. Understanding that all business operations should revolve around the targeted audience implicates that there is an urgency to form a unit […]

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Handle Real Estate Sales & CRM Better

  Real Estate professionals are supposed to be great with people. Realtors are excellent in solving people’s problems, negotiating a great deal with their client, and resolving conflicts. What most Realtors lack is, marketing savvy and good organization skills. What they need is a high quality real estate customer & sales management. An effective & integrated […]

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